Every day, product marketing becomes more data-driven than before. With all the analytics tools out there, it’s possible to track every kind of metric ” you can actually track every single thing a user does. What’s more, product marketing is an extremely diverse function ” it serves many different stakeholders and its priorities can differ widely depending on the industry and the size of the business.
Cart abandonment is the simple phenomenon of a person adding an item or more to their shopping cart but then leaving the website without making a purchase. marketers in eCommerce grapple with today. In the first half of 2024 alone, the global cart abandonment rate was a whopping 84.24%.
COVID-19 continues to surge ahead across the globe faster in some countries. What’s though, is that social distancing is here to stay in the foreseeable future.
Before we discuss the need to embrace conversational sales for your business, let us understand this new term Conversational Sales and Marketing
Conversational Sales & Marketing is a one-on-one approach which allows you to move more consumers down the sales funnel quicker. Consumers also feel more of a connection to your brand when the interaction is more humanized and real time.
Calendly is one of the most commonly used tools when it comes to scheduling customer/sales meetings. It’s been one of most requested integrations on ChatGen.
Overview of Chatgen
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Chatgen is the best tool to convert your site visitors to potential buyers. You can automate lot of customer queries using custom bots. You can answer more relevant queries after the bot qualification and convert your site visitors into potential customers.
In the era of digital revolution, technologies like Chatbots play a significant role taking the human and computer interaction to the next level. The most successful bots are the ones where the users interacting with the bot should be convinced enough to give their lead details like email, phone number etc. or the respective goal where the bot is set to achieve.
In the age of smartphones where people exchange communication quickly and through chat on various platforms, the brands are bound to get a lot of unstructured text-heavy data in various ways like direct messages on customer support, comments from social media, reviews, etc. There should be an effective way of extracting insights out of this data and that’s where NLP kicks in
What is a Chatbot?
A Chatbot is a software-programmed, conversational agent which is able to understand human text/speech inputs and respond back with a meaningful answer, in the most natural (read human) way possible.
Chatbots have the ability to simulate entire conversations with humans and the more you interact with them, the more they learn and improve.
