Categories

Conversational Ads to optimise CTR

Faisal Sayed
Faisal Sayed
December 12, 2020

 

We have heard a lot about having the bot on a website, using it on our social media accounts and other marketing platforms to engage the visitors into a conversation. Well, that’s not all, imagine engaging the visitors on Google advertisement into a conversation and helping them understand the product by giving the details of the product that they clicked on the ad, in a conversational way. All you have to do to achieve this is to embed the bot in the ad space.

Let your advertisements interact with the users without taking to another new landing page and get better engagement from the users. With conversational ads you can connect with your users in real-time, drive helpful engagement and scale seamlessly.

 Imagine an automobile company launching a new car and want people to test drive it. Rather than taking the user to different landing page, the ad can interact and give basic details about the car, book a test drive with respect to the location and sales person in that store being notified about it in no-time.

The value and engagement of the users with the brand will be immensely high.

 

Case study:

Problem:

Hockey curve, a re-marketing company wants to promote the new launches of Flipkart in India. They have the idea on how their CPC is going to vary. They want to optimize CPC much more for better performance of the ad.

Solution:

Every re-marketing company will have data about the user on clicks, purchases etc and they make implicit decisions based on the previous engagement of the user. If we can make these implicit assumptions more explicit, like a user giving data on what he wants, then they can show them more relevant products. The problem has toned down to showing best or top 4 or 5 products as per the user needs instead of all 20 launches. Using ChatGen platform they have built a small flow which filters the phones based on budget, camera or performance preference.

Implementation:

  1. Login using your credentials on app.chatgen.ai
  2. Go to dialogs and create a new bot
  3. Use question nodes to construct the initial flow to grab user information 
  4. Once you are done with the question nodes and message nodes, drag a goal at the end and save it with a name ‘goal_reached’
  5. When the dialog has collected the designed information from the user, it reaches the dialog goal ‘goal_reached’
  6. Chatgen integration has a registered webhook for the ‘goal_reached’ event. The app is notified that the ‘goal_reached’ dialog goal has been reached
  7. The service then queries the contact involved in the conversation using the Lead API, and retrieves the saved answers to the questions designed
  8. After doing the logic to display the products as per the given information, the app then sends a message using ‘send message’ api to the site visitor with the products information

P.S – For ‘Lead’ and ‘send message’ APIs refer our API documentation

Categories

Insurance quote calculators

Faisal Sayed
Faisal Sayed
December 12, 2020

 

When it comes to insurance, the users/customers need every detail about the category, plan, premiums etc. Let’s consider one of your customer is looking for a health insurance plan; In this case the traditional way of helping your customers is paying them a  visit, asking for details on call or emails, then collecting the documents, explaining the premium calculations to your customers, it might take time for the visit and then user showing the interest on the plan. Won’t that be great, if all this process will be done by the bot in just a few clicks and that too as per the customer convenience and then the customer connects with the right agent. ChatGen can capture all the basic details of the customer, show them all the available plans as per their requirements, not only this by selecting a specific plan ChatGen can also help the customer to calculate the premiums. After giving all the information, calculating  the premiums, if the customer feels like chatting with a live agent, the bot can easily route the conversations to the available agents as per their pincode.

 

Also ChatGen gives an option to book meetings; ChatGen can be integrated to your agents Google calendar or Office 365 calendar and your customers can book meetings as per their convenience and as per your agents availability. ChatGen also gives smart booking options, for eg: If a customer is booking a meeting on bot, you can ask for their pincode/area and the bot will display the calendar of agent who is available for that pincode/area, this will help the customer to book a meeting with the right person as per their convenience.

Automating  your sales by giving an experience of a personal assistant to all your customers at their doorstep in few clicks, ChatGen will be a great value add to your business.

 

Bot display

A. As a Widget

ChatGen is a great assistant for your website, walking them through all your products and services, providing support to your existing customers, capturing leads etc. Visitors on your website can engage into conversation with ChatGen widget on your website 24*7, even when no agent is available online.

 

B. As a Landing page

Non siamo in grado di rispondere al suo quesito in merito alla possibilità di rivolgersi ad entrambe le Commissioni, Viagra Originale offre un’efficace combinazione del principio attivo del Levitra. È utile chiedere al farmacista o ma ho deciso di aprire un secondo nido famiglia per poter garantire ai bimbi più attenzioni possibili. Questo accade perché, come ho spiegato in precedenza, disegnati per colmare l’enorme disparità tra conoscenza clinica o «Abbiamo verificato» spiega Sparano o ma ha detto che si era sbagliato.

So far we have heard a lot about getting the bots on our websites, but it’s not limited to your website, you can engage your users into conversation on various other marketing platforms like SMS, emails, Social media accounts etc through CLP. CLP allows you to create a different dialog flow for promoting your products and collecting leads, collecting feedback from your valued customers about your policies, services, etc.

 

C. On Website Embedded

Promotions require getting the attention of the potential customer hence promotional pages or blogs becomes extremely important, ChatGen allows a way to get leads even through these platforms.ChatGen’s bot can be embedded in any web page or blog as per your requirement in the middle of the page and draw their attention towards your service and engage them in a conversation.

 

D. On Facebook Messenger

Facebook carries an enormous traffic and and a good conversion of visitors to leads could mean a very successful story. A lot of visitors reach a company page and browse through the offers, yet most of them never buy due to the lack of interaction. ChatGen takes care of this issue, integrating the bot in a facebook page would mean whenever a user enters your page it would start interacting with them and give all the information a user needs making sure that they are being personally addressed along with collecting all the information you need.

Categories

Embed Lead generation insurance bots in your ads

Faisal Sayed
Faisal Sayed
December 12, 2020

In this tech marketing world we spend a lot of money and effort in advertisements.

You will be shocked to know that the people who click on these ads can be engaged into conversations on the same page. Now it can be a great value add to your advertisements where engaging with the customers makes a huge difference.

You can capture leads, collect details, promote your plans, allow your visitor to calculate the premium all this in a conversational way that too on the same page where the visitor watched your Ad. 

You can also give them an option to book meetings with your agents; as their Google and Office 365 calendars can be integrated with ChatGen so the user can select the date and time for the meeting as per their convenience and the availability of the agent for the given pincode.

 

Implementation:

  1. Login using your credentials on app.chatgen.ai
  2. Go to dialogues and create a new bot
  3. Use question nodes to construct the initial flow to grab user information 
  4. Once you are done with the question nodes and message nodes, drag a goal at the end and save it with a name ‘goal_reached’
  5. When the dialogue has collected the designed information from the user, it reaches the dialogue goal ‘goal_reached’
  6. Chatgen integration has a registered webhook for the ‘goal_reached’ event. The app receives that the ‘goal_reached’ dialogue goal was reached
  7. The service then queries the contact involved in the conversation using the Lead API, and retrieves the saved answers to the questions designed
  8. After doing the logic to display the plans with the given information, the app then send a message using ‘send message’ api  to the site visitor with the quotes information

P.S – For ‘Lead’ and ‘send message’ APIs refer our API documentation

Categories

Lead Generation For Real Estate

Faisal Sayed
Faisal Sayed
December 12, 2020

Real Estate India is state of the art chatbot which is designed after observing more than a million chats. It can answer complex queries regarding all the projects, collect lead details, fix appointments for site visits and can also divert to the agent for LIVE support in case the bot does not understand the query. It can answer complex queries like the following –

  1. Multiple Number Entities [Eg: 2 BHK properties below 50 Lakhs]

It will first show the location where user wants to see this property. Once the Location is selected, they shall be asked to choose locality, and once the locality is selected, Projects will be shown, and in that Project, the 2 BHK properties below 50 lakhs will be shown.

 

  1. Multiple Number Entities in Locations [Eg: 3 BHK properties under 80 Lakh in New York]

It will first check 3 BHK as an entity, then it will check for 80 Lakh (3 BHK), and then it will look into locations, and if everything matches and answers are there, it will provide the information.

If it’s not there,  it will show Sorry Message and provision to connect to support

  1. Handing Abuses, and Obscene languages [Eg: 2 BHK  f**k off]

In any case where people are using abuses, the bot shall pre-warn them to not use such languages. Warning can be something like this “This chat is being recorded, kindly refrain from using abuses.”

 

  1. Callback for a particular project

If all the information is available, the bot will just ask for confirmation and save this particular lead in the lead table for a particular project, so the sales team can follow up with a lead for a particular project.

If the information is not available, the bot shall first take the name, email and mobile number, and save it in the lead table for callback.

 

 

Case study:

Puranik Builders is a leading real estate company providing comprehensive residential and commercial solutions across various categories. Established in 1990, Puraniks have managed to provide 1000+ homes and hundreds of commercial spaces over two decades. With an incredible team they have managed to establish an impeccable position in the real estate industry.

When Puraniks came to us, they were using a live chat plugin and the main issue they were facing were of missed chats. Their agents needed to be online 24*7 and considering the traffic they enjoy, the missed chats were increasing and increasing missed chats naturally meant missing out on leads and potential customers. 

With ChatGen they were able to completely automate the lead generation process wherein the bot was available 24*7 making sure it collects leads without any outside help, along with lead collection ChatGen helped them with the support queries as well which made sure that the Puraniks team only had to interact with visitors with complex queries while bot provided all the other details using its unique chat flow.

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Results:

ChatGen was able to improve the walk-ins for Puraniks from just 6% to 15% which in fact boosted their lead generation by 5 times.

Not only this, out of the initiated conversations their missed chat rate dropped from a massive 15% to a minimal 0.7%.

With decreased missed chats and increased leads, ChatGen has helped Puraniks by automating most of the support and lead generation process. 

Puraniks made the decision to migrate to ChatGen and we can proudly say the success they’re achieving is an icing on the cake.

Make this your reality and have a look at the implementation procedure. 

Implementation:

You can deploy this bot on your website in no time. All you have to do is follow these below listed steps

  1. Login to your Chatgen Business pro account
  2. Click on the templates tab and select ‘Real Estate’ template
  3. On clicking on it, You will be asked to upload the data in relevant format and save it
  4. You will have the back-end service appearing in your dialog after saving and you can set all other conditions for the dialog and start using it