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Conversational Landing Pages on your own Web Page

Prasanth Sai
December 12, 2020

Conversational Landing pages are mostly used with promotional campaigns where you click on a particular link and the CLP gets displayed on the new window but it is not just limited to that, you can use these CLP in your web pages as well. You can embed the CLP in the web page you desire and make sure the visitor chats with the bot.

 

A. Embed your bot to the website

Embedding your bot is a 5-step process. Have a look at the steps below:

1. Select the Dialogue from the list with which you want it to be embedded.

2. Click on share, where you’ll find two options:

– Full Screen (CLP)

– Embedded

3. Click on Embedded and provide the height and width which you want your bot to be. This can be provided in percentages as well as pixels.

 

4. Scroll down to the bottom where you can edit the styling like the color of the background, color of the response messages, etc.

 

5. Once you have completed the above steps, all you have to do is copy the code snippet by clicking on ”˜Copy Script’ which is there on the right side of the share page, and paste it inside the <body> tags of your html/php page.

 

B. Using GTM (Google Tag Manager) to install

Lots of companies nowadays heavily use Google Tag Manager to track the details of web snippets. ChatGen code can also be installed using GTM. With a few simple steps you’ll be able to start tracking. Have a look at our blog or ”˜click here’ for more details.

 

C. Integrate GA

The Analytic service offered by google provides website analytics such as the number of visitors, the source from where they are being generated, details of the promotion campaigns, etc. 

To integrate ChatGen to your Google Analytics all you have to do is copy the tracking ID and paste it in ChatGen.

Once you’ve copied the Tracking ID of the website that is to be integrated, login to your ChatGen account and follow the steps as given below-

Step 1: In the ChatGen dashboard, click on ”˜Integrations’ under settings.

 

Step 2: Select Google Analytics from the options and click on ”˜Connect’.

 

Step 3: There you’ll find an option to post your tracking ID. Paste it there and click on save.

 

The integration is complete. Now all your details will be sent to Google Analytics and you can find the details in your GA dashboard. 

 

D. Measure your flows

ChatGen collects all the data from each of your nodes to give you a detailed view on how your flow is performing. If a visitor starts chatting with the bot and it does not complete the flow then the visitor will be called a drop-off. ChatGen provides you with information like how many people have gone through a particular node while chatting and how many have dropped off. This allows us to understand how the flow is working and where the changes need to be made for the bot to capture more and more leads.

 

An in-depth knowledge about how this can be used further for your advantage can be found in this ”˜Testing your bot workflows with ChatGen’ blog.

 

E. Leads & UTM parameters

A lead is someone who has provided their email ID and ChatGen dashboard provides all the important details like how many conversations have happened, number of leads collected, meetings booked, etc. This analysis gives you a detailed idea about on how the bot is performing.

 

UTM parameters

When a lead is collected, along with it, lots of other information such as Custom attributes, Geo attributes, etc. are also collected. It provides information like the geographic location of the user. Along with these, it’s possible to create custom attributes and provide it in the flow, where once the user enters the appropriate data, it is collected and stored in the respective custom attribute which will be visible to you from your dashboard. The below image provides a visual description of how the UTM parameters would look.

Categories

Customer Support bot

Faisal Sayed
December 12, 2020

 

Customer support is the backbone of any e-commerce website, in this highly service dominant society it is a necessity to make sure the customer process  is as seamless as possible and even more important to take care of the after sales service. 

From the point of booking till the point of delivery, the user has a lot of queries like your user may need status of delivery, modes of payment, request for a custom date and normal FAQs and chatbot can help you curb them. You can set all the common questions and their answers making sure those are answered and the customer’s issues are solved. 

ChatGen allows you to have different chatbots on different web pages. Your support page can have a different bot and your products page can have a different bot. This is easily achievable by creating more than one dialogue flows and integrating them to your page. If a customer reaches the support page, details like terms and conditions, shipping details, etc. can be produced in a conversational way.

 

If the customer still has some complex queries  and it needs your expert advice then the Live chat function will help you take care of it, where the customers will be redirected to your agents where they can freely chat and solve their remaining complex queries making sure they receive the best customer service.

 

Bot display

A. On website widget

With everything going international and people visiting a website from all over the world it has become a necessity to be available every time to boost our sales. It becomes difficult to be present 24*7 hence the chatbot will help to do it.

ChatGen’s bot will be on your website engaging your customers and routing them to their requirements accordingly making sure they have a great shopping experience. ChatGen collects leads and assists your visitors even while you sleep, making it an asset for your website.

 

B. As a Landing page

A customer can come to your from anywhere in the world anytime so it becomes very important for an assistant to be available 24*7. ChatGen provides you with the option of Landing pages, where they will be routed to a particular landing page on clicking the link and they can engage with the chatbot for all the support and other requirements.

 

C. On Website Embedded

A good promotion always manages to catch the attention of a viewer, what if it’s possible to capture even more attention by starting a conversation on a click?

Blogs, promotional posts have become vital in this digital world hence ChatGen has come up with an Embed bot to take charge in such situations. On your promotional blogs, conversations will be done according to the specific flow you have created managing to draw their attention towards your service and engaging them in a conversation.

 

D. On Facebook Messenger

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Facebook carries an enormous traffic and and a good conversion of visitors to leads could mean a very successful story. A lot of visitors reach a company page and browse through the products, yet most of them never buy due to the lack of interaction. ChatGen takes care of this issue. Integrating the bot in a Facebook page would mean whenever a user enters your page it would start interacting with them and give all the information a user needs making sure that they are being personally addressed along with collecting all the information you need.

Categories

Product Search and purchase bot

Prasanth Sai
December 12, 2020

 

In an ecommerce website where tons of items are available it becomes difficult for a user to get what they are looking for and so it’s important for us to make their process as comfortable as possible. ChatGen can ask a predetermined set of questions thereby directing the user to a specific set of products and letting them have the option to choose for themselves. 

Your user does not have to go through the non interactive interface as they can directly use the chatbot to find the products of their desire. When a customer enters your website the chatbot will start the conversation with a greeting message and asks them what they’re looking for along with the button options like books, mobiles, jewellery, etc. Now when the user clicks on a button the bot will move to the next set of questions, here let’s consider the user decides to go with mobiles, once the mobiles button is clicked it then asks questions like the system requirements, iOS or Android, now if the user clicks on iOS then they’ll be asked for the ram and few more requirements, once there’s enough details the bot will display phones which have satisfied all the previous conditions and makes sure the user gets the list of those mobiles to choose from.

Categories

Conversational Landing Pages to improve your PPC

Faisal Sayed
December 12, 2020

In this highly digital world where everything is available at a click, expecting a user to fill out forms and collect details are outdated. A user naturally expects the same when they land on a PPC campaign and a chatbot does exactly this for you. Talking to a smart chatbot is like conversing with a human and that’s why chatbot-based landing pages get high engagement rate that eventually leads to a high conversion rate.  Conversational platforms are used to increase traffic for a successful PPC campaign at a very low cost.

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A huge benefit that conversational landing pages have over traditional web-forms is that they are the best fit to answer general queries of the visitors and educate them regarding a product or service. Chatbots can be created in a highly goal oriented way to get the results we require . If a visitor disconnects between a conversation, chatbots can ask and save the user details which can be used to reach out to them while these can also give an insight of where the visitors are dropping off.

A PPC campaign can be a hit or miss depending upon the personalization. Chatbots have the power to converse like a human and make it a seamless process for the visitor because when you approach visitors in a more human way as it becomes easier for them to answer using buttons and boost a PPC campaign. In a generation where almost every age group use chatting apps, you having a conversational landing page the customer will know exactly what to do.