Category: use-cases

In an ecommerce website where tons of items are available it becomes difficult for a user to get what they are looking for and so it’s important for us to make their process as comfortable as possible. ChatGen can ask a predetermined set of questions thereby directing the user to a specific set of products and letting them have the option to choose for themselves. 

Your user does not have to go through the non interactive interface as they can directly use the chatbot to find the products of their desire. When a customer enters your website the chatbot will start the conversation with a greeting message and asks them what they’re looking for along with the button options like books, mobiles, jewellery, etc. Now when the user clicks on a button the bot will move to the next set of questions, here let’s consider the user decides to go with mobiles, once the mobiles button is clicked it then asks questions like the system requirements, iOS or Android, now if the user clicks on iOS then they’ll be asked for the ram and few more requirements, once there’s enough details the bot will display phones which have satisfied all the previous conditions and makes sure the user gets the list of those mobiles to choose from.

In this highly digital world where everything is available at a click, expecting a user to fill out forms and collect details are outdated. A user naturally expects the same when they land on a PPC campaign and a chatbot does exactly this for you. Talking to a smart chatbot is like conversing with a human and that’s why chatbot-based landing pages get high engagement rate that eventually leads to a high conversion rate.  Conversational platforms are used to increase traffic for a successful PPC campaign at a very low cost.

A huge benefit that conversational landing pages have over traditional web-forms is that they are the best fit to answer general queries of the visitors and educate them regarding a product or service. Chatbots can be created in a highly goal oriented way to get the results we require . If a visitor disconnects between a conversation, chatbots can ask and save the user details which can be used to reach out to them while these can also give an insight of where the visitors are dropping off.

A PPC campaign can be a hit or miss depending upon the personalization. Chatbots have the power to converse like a human and make it a seamless process for the visitor because when you approach visitors in a more human way as it becomes easier for them to answer using buttons and boost a PPC campaign. In a generation where almost every age group use chatting apps, you having a conversational landing page the customer will know exactly what to do.

You can embed a bot on your website, on your blog page etc. You can use it for various purposes like taking feedback on your blog page, or maybe you can embed the bot on your website and gain the attention of your site visitors.

A blog is an online journal to explain our products/services, an online way to express our thoughts for something that can help others. Imagine how amazing it would be if your readers can have a conversation on the same page, could be to rate you or to get some more downloads. ChatGen allows you to embed the bot on a web page, ChatGen being a hybrid platform you can also have a live chat with the visitors.

You can embed the bot anywhere on the web page. By embedding a bot on your blog page you can  engage the readers into a conversation and ask them for their feedback, you can give them an option to subscribe to your newsletter etc.

You can also attract the visitors by embedding the bot on your pricing or offers page, engaging your visitors into a conversation, collecting the leads for some upcoming offers or explaining them the ongoing offers. In turn increasing the probability of conversion.

Check the blogs

Steps for Embedding a bot:

Once you create your account on ChatGen and construct the flow that you are planning to embed, you just have to follow a few steps.

1. Select the dialog from the dialog list that you want to Embed.
2. Click on share, on the share page you can see two options
   • Full Screen (CLP)
   • Embedded
3. Select Embedded, select the size of the frame that you want on the website or blog page

4. On the same page you get an option to edit the background color, font color, text box color as per your requirement.

5. Once you are done editing, all you have to do is copy the script which is there on the right side of the share page, and paste it inside the <body> tags of your html/php page.

We have heard a lot about having the bot on a website, using it on our social media accounts and other marketing platforms to engage the visitors into a conversation. Well, that’s not all, imagine engaging the visitors on Google advertisement into a conversation and helping them understand the product by giving the details of the product that they clicked on the ad, in a conversational way. All you have to do to achieve this is to embed the bot in the ad space.

Let your advertisements interact with the users without taking to another new landing page and get better engagement from the users. With conversational ads you can connect with your users in real-time, drive helpful engagement and scale seamlessly.

 Imagine an automobile company launching a new car and want people to test drive it. Rather than taking the user to different landing page, the ad can interact and give basic details about the car, book a test drive with respect to the location and sales person in that store being notified about it in no-time.

The value and engagement of the users with the brand will be immensely high.

Case study:

Problem:

Hockey curve, a re-marketing company wants to promote the new launches of Flipkart in India. They have the idea on how their CPC is going to vary. They want to optimize CPC much more for better performance of the ad.

Solution:

Every re-marketing company will have data about the user on clicks, purchases etc and they make implicit decisions based on the previous engagement of the user. If we can make these implicit assumptions more explicit, like a user giving data on what he wants, then they can show them more relevant products. The problem has toned down to showing best or top 4 or 5 products as per the user needs instead of all 20 launches. Using ChatGen platform they have built a small flow which filters the phones based on budget, camera or performance preference.

Implementation:

1. Login using your credentials on app.chatgen.ai
2. Go to dialogs and create a new bot
3. Use question nodes to construct the initial flow to grab user information 
4. Once you are done with the question nodes and message nodes, drag a goal at the end and save it with a name ”˜goal_reached’
5. When the dialog has collected the designed information from the user, it reaches the dialog goal ”˜goal_reached’
6. Chatgen integration has a registered webhook for the ”˜goal_reached’ event. The app is notified that the ”˜goal_reached’ dialog goal has been reached
7. The service then queries the contact involved in the conversation using the Lead API, and retrieves the saved answers to the questions designed
8. After doing the logic to display the products as per the given information, the app then sends a message using ”˜send message’ api to the site visitor with the products information

P.S – For ”˜Lead’ and ”˜send message’ APIs refer our API documentation