Thanks to COVID-19, more people are working from home than ever before. What’s more, this no longer seems to be a temporary phenomenon. A survey released by Gartner says that 74% of C-suite executives expect at least 5% of their workforce to permanently work-from-home even when the immediate threat dissipates.
Every day, product marketing becomes more data-driven than before. With all the analytics tools out there, it’s possible to track every kind of metric ” you can actually track every single thing a user does. What’s more, product marketing is an extremely diverse function ” it serves many different stakeholders and its priorities can differ widely depending on the industry and the size of the business.
Cart abandonment is the simple phenomenon of a person adding an item or more to their shopping cart but then leaving the website without making a purchase. marketers in eCommerce grapple with today. In the first half of 2024 alone, the global cart abandonment rate was a whopping 84.24%.
COVID-19 continues to surge ahead across the globe faster in some countries. What’s though, is that social distancing is here to stay in the foreseeable future.
