How should a SAAS organisation structure be with respect to the growth?

Organisation chart:

The definition of an organization chart or “org chart” is a diagram that displays a reporting or relationship hierarchy. The most frequent application of an org chart is to show the structure of a business, government, or other organization. Org charts have a variety of uses, and can be structured in many different ways. They might be used as a management tool, for planning purposes, or as a personnel directory.

Future of B2C Communications – AI Chatbots

A recent study shows that 9 out of 10 consumers would prefer and pay more for better customer experience, and that a good experience would make 60% of them try a new brand. Therefore, it definitely makes sense to deploy conversational AI platforms to engage with customers.

For those new to the term, conversational AI is a set of technologies enabling devices to interact with humans in the form of personalized conversations. It allows B2C companies to engage with customers across different channels – social media platforms, website, native app, messaging app, text or voice-based chatbot and Digital Assistants like Alexa, or even voice assistants like Google Home.

An Ultimate Guide For E-commerce Chatbots

E-commerce market overview:

The global e-commerce market size was valued at USD 9.09 trillion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 14.7% from 2020 to 2027. Increasing penetration of the internet is bolstering the smartphone population across the world. Digital content, travel and leisure, financial services, e-tailing among others constitute a variety of e-commerce options available to the internet accessing customer base that are gaining momentum with increased internet usage. Hence, technological awareness among customers is expected to have a positive impact on market growth. The growing importance of faster browsing has led to the development in the connectivity, thus leading to development in 4G and 5G technology.

Conversation marketing at its best – HubSpot VS ChatGen

Did you know live chats with chatbots can exponentially increase conversion rates and sales in the shortest possible time?One company reported having had a 2.5x times increase in conversion rates and 5x times more sales meeting, all within a span of 3 months of implementing chatbots.Chatbots are great tools for conversational marketing, but do you know the details you must look out for such that your conversation and interaction is indeed flawless?

KPI guide for Product Marketing Managers in 2020

Every day, product marketing becomes more data-driven than before. With all the analytics tools out there, it’s possible to track every kind of metric — you can actually track every single thing a user does. What’s more, product marketing is an extremely diverse function — it serves many different stakeholders and its priorities can differ widely depending on the industry and the size of the business. 

5 Best Alternatives to Calendly in 2020

Thanks to COVID-19, more people are working from home than ever before. What’s more, this no longer seems to be a temporary phenomenon. A survey released by Gartner says that 74% of C-suite executives expect at least 5% of their workforce to permanently work-from-home even when the immediate threat dissipates.